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CBNY Welcomes Greenwich Orchids (Greenwich, CT)

On July 11, 2011   /   featured, portfolio   /   Comments Off
CBNY Welcomes Greenwich Orchids (Greenwich, CT)

As we continue to carefully grow our portfolio of valued clients ChristopherBoey*newyork is proud to welcome Greenwich Orchids of Greenwich, CT to the family (http://www.greenwichorchids.com).

Established in 1981, the Greenwich Orchids website, GreenwichOrchids.com features online order processing, as well as in-store promotion and feature functions. The premiere florist in Greenwich, CT, Greenwich Orchids will be quickly moving into the Internet age. Soon the first of many Greenwich Orchid email blasts will go out. Facebook posts featuring all the latest and greatest that the store has to offer have already begun, and Twitter Tweets are being composed as we speak.

We look forward to building the continued long-term success that comes with being a client at CBNY and look forward to the fruits of a successful business relationship that has already begun.

If you are looking for something truly special for your girlfriend, wife or significant other look no further, visit the best flower shop in Greenwich, CT, greenwichorchids.com.

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Client Spotlight: Teqa Tequileria/Taqueria NYC

On February 18, 2011   /   featured   /   Comments Off
Client Spotlight: Teqa Tequileria/Taqueria NYC

CBNY is proud to announce the Live release of  the Teqa Taqueria/Tequileria website. The brain child of Derek Axelrod (think FCUK) and headed by Iron Chef alum (and personal chef to Derek Jeter) Lisa Schoen, this ode to tacos & tequila’s been done up by designer Lesly Zamor (Avenue) to resemble a Mexican-cantina-cum-spaceship.

Sure to become one of New York’s hottest new restaurants, Teqa offers superior Mexican cuisine in the heart of Murray Hill. Infusing a modern menu with traditional sensibilities, Teqa brings you a delicious international dining experience.

So is it a blog or is it a website?

Blending new techniques with classical expectations also inspired the design of the Teqa NYC website. While it offers all the traditional elements of a restaurant site, Teqa leverages the latest in social networking options. With one click, you can easily browse the menu or follow Teqa’s latest tweets. Frequent blogging by the restaurant operators offers an in depth look at everything from the design of the interior to that of the cocktails, enhancing your visit before you even cross through the doors.

So the question becomes, is Teqa a website, blog, or both? The answer is both. By offering content that includes reservations, events and menus, the site provides all the information you can possibly need. But by blogging on a frequent basis, Teqa offers you a unique and personalized insight into its operations, setting it apart from its competitors.

The Future

The future will be fast and furious for this up and coming team. Discussions are all ready underway for locations in Las Vegas and Los Angeles, with commitments from the web development team (that is us) already in place.

Visit Teqa NYC now and see what the buzz is all about.

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Choosing Between Open Source versus Proprietary SQL solutions. Or, Do You Get What You Pay For?

On January 5, 2011   /   featured   /   Comments Off
Choosing Between Open Source versus Proprietary SQL solutions. Or, Do You Get What You Pay For?

Behind the scenes of every great e-commerce site is a database which stores, organizes and retrieves all the information on the products you are trying to sell. When selecting what database software to use, you basically have two choices: pay for it (Microsoft SQL Server or Oracle) or use free open source software (MySql or MariaDB).

Sounds like an easy choice, doesn’t it? But it’s not so simple, or products like Microsoft SQL server wouldn’t exist. Here are some important factors to consider:

  • Environment – What kind of operating system does your business use? Can you even support a Windows or open source solution?
  • Scalability – Microsoft SQL can be used in a cluster and run across multiple computers. Open source software can be much more labor intensive to set up. What expertise does your staff have?
  • Maintenance – Microsoft doesn’t appear to be going anywhere in the near future. Not only does it sit on billions of dollars in liquid cash, it is also pervasive in corporations, governments and academics. Although Microsoft stops supporting legacy products (remember Windows 3.1?) on a regular basis, it usually upgrades those products to a newer version that you can buy instead. (Hello Windows 7!)   Open Source solutions may not have the same staying power. MySql was a highly popular alternative to MSFT SQL server, but it’s since been acquired by Sun, and Sun was then acquired by Oracle. Although the software is still considered to be open source, there is no guarantee that it will be as actively developed under Sun as it was by the open source community.

At the end of the day, no matter which software choose, the following principles should apply to every database:

  • Design – How efficient is the DB? Is the schema logical and scalable?
  • Support – How easy is it to maintain DB content going forward?

A good web design & development group will ensure that your database design incorporates these fundamental concepts. Even better, a good web design & development group will implement, support and maintain the database for you, freeing your company to focus on what it does best: selling your products and services.

What about you? Does your business use Oracle, SQL server, or an open source solution instead? Why did you make that choice? Would you make the same decision again?

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