In 1917, Samuel Targovnik began making umbrellas at his home while he was working for a retail umbrella store. Soon, he opened his own manufacturing and contracting company with his son, Rubin, and named the new business, "Targovnik & Son". Later , Samuel turned the business over to Rubin, who's son Alfred joined the company. Together they manufactured high end umbrellas and findings for most fine wholesalers.

By 1970, after 10 years of over saturation of cheap Asian imports, the umbrella trade had been ravaged. The retail climate wanted these throw away folding umbrellas, and at this point Alfred, along with his brother-in-law, began converting their sewing machines to the manufacture of neckwear. Kings Choice neckwear was born.

As growth continued, Alfred's son, Brian, after working many summers, joined the company. Together they built Kings Choice to be the largest contractor to the fine quality neckwear trade.

Today 100 union employees produce over 40,000 hand tailored ties weekly! Thus, Kings Choice Neckwear manufactures the world's finest neckwear for the world's finest neckwear designers and manufacturers.